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Research papers

Exploring the world of water

Danone undertook a rigorous scientific study of the use of water in daily life with an eye to identifying the perceived consumer benefits of water consumption in general. The study needed to demonstrate that water can bring real benefits to consumers...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Tom De Ruyck, Michel Rogeaux, Annelies Verhaeghe
Companies: InSites Consulting, Danone
September 15, 2010
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Citation

De Ruyck, Rogeaux and Verhaeghe (2010a, September 15). Exploring the world of water. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/exploring-the-world-of-water


Research papers

Welcome to the house of research

Dear research buyers: How much time do you spend on each project to write the brief, read proposals, pick a supplier and get them up to speed on your business issues? Don't know or don't even want to think about it? In the Weihenstephan Research...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Thomas Methner
Company: ISM GLOBAL DYNAMICS GmbH
September 15, 2010
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Citation

Methner, T. (2010a, September 15). Welcome to the house of research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/welcome-to-the-house-of-research